Hi, I’m Connie.

My story

Sleep went first. I’d wake at 3 a.m. and never get back to sleep. Then my energy went, then the weight crept on, then my mood slipped. I’d been feeling foggy and not like myself for a while when I was in a serious accident on the interstate with my kids in the car. That day made it impossible to ignore.

Nothing that used to work for me worked anymore. I tried supplement after supplement. My doctor was wonderful, but my insurance wouldn’t cover the hormone therapy she suggested, so I had to find what I could do on my own. At Christmas, I weighed more than I did when I was pregnant with my kids.

So I started researching, and found conflicting answers everywhere. For any question, I could find the answer I wanted to hear. Much of it wasn’t fact, and many of the studies I found were done on men. I stopped looking for answers I liked and started looking for evidence.

With a trainer, I built a plan for strength and energy in midlife. Saunas were part of it. The deeper I dug, though, the more I saw how much of the wellness and sauna marketing went further than the research supports.

That’s when Aura changed. It started as something I wanted to sell, and became something I wanted to build: a place that tells you what the evidence actually says, including when the answer is “we don’t know yet.”

Today I sleep seven hours a night, and I can keep up with my teenagers and my grandbaby. I built Aura so you don’t have to sort through the noise alone.

Connie, Co-Founder of Aura Innovations

What helped me

Looking back, a few things made the biggest difference for me: a strength and wellness plan built with a trainer, consistent sleep, cutting out caffeine and most alcohol, and meditation. I’m not telling you what to do. Every woman’s body and history are different, and your doctor knows yours.

What Aura is, and what it isn’t

• Education, not medical advice. Aura can’t diagnose or treat anything. It helps you understand what’s going on and what to ask.
• Evidence first. Truth Checks show what the research supports, what the marketing stretches, and what’s worth your money.
• No miracle promises, no pressure. If the evidence is weak or mixed, we say so.
• Honest about money. When Aura recommends a product, we’ll tell you plainly if we earn a commission, and we only recommend what the evidence supports.
• Still learning. I’m not a doctor, and I don’t have all the answers. I’m a woman who did the homework and wants to share it.

Meet the Aura Guide

The Aura Guide is an AI assistant that lives in the corner of every page. Ask it to help you pick the right free check-in, explain a Truth Check, or get ready for a conversation with your doctor. It is not a doctor and it doesn’t give medical advice.