Supported
Reasonably consistent evidence relevant to the claim, with limitations clearly stated. This does not mean guaranteed results.
The Aura standard
This is how Aura separates evidence about a wellness modality from the quality and value of the product selling it.
Two questions, never one
A product can be beautifully made while advertising benefits that have not been established. A promising wellness practice can also be delivered through a poorly supported or overpriced device. Aura reports both judgments separately.
Scoring framework
| Dimension | Weight | What Aura examines |
|---|---|---|
| Evidence & claim integrity | 30% | Systematic reviews, controlled trials, relevant populations, meaningful outcomes, consistency, conflicts, and whether the company’s exact claim matches the research. |
| Safety & transparency | 20% | Known risks, contraindications, warnings, regulatory status, certifications, testing methods, recalls, and how openly limitations are communicated. |
| Build & specification verification | 20% | Materials, performance specifications, independent test documentation, electrical requirements, warranty, repairability, returns, and customer support. |
| Real-life usefulness | 15% | Setup, comfort, cleaning, storage, time commitment, accessibility, likelihood of consistent use, and owner feedback patterns. |
| Value & ownership cost | 15% | Purchase price, delivery, installation, accessories, energy, maintenance, expected life, resale, and less expensive alternatives. |
Evidence language
Reasonably consistent evidence relevant to the claim, with limitations clearly stated. This does not mean guaranteed results.
Early or mixed research suggests potential, but larger, better, or more directly relevant studies are needed.
A persuasive claim that is unsupported, indirectly supported, contradicted, or too uncertain to justify a confident conclusion.
Testing status
Aura may eventually earn commissions from selected links. A company cannot purchase a ranking, remove a material limitation, preview an independent conclusion in exchange for influence, or prevent Aura from recommending a non-affiliate alternative.
Corrections
Every completed Truth Check will show a review date and sources. Material corrections will be noted. Product prices and specifications should always be verified with the seller before purchase.